Affiliate management: building and running partner programmes
A good affiliate programme is a sales channel that only costs money when it delivers results. We build your affiliate or partner programme, recruit the right publishers, work with affiliate networks and look after your partners personally – with fair terms, strong creatives and clean tracking.
01When affiliate management makes sense
When partners should sell.
- a. You want to launch an affiliate programme. Commission model, tracking, creatives and first partners – set up properly from the start.
- b. The programme runs, the partners don't. Lots of sign-ups, little revenue: activation and personal support make the difference.
- c. You want to scale through networks. We know the affiliate networks and negotiate the right terms.
- d. White-label and B2B partners are growing. Partners selling your product under their own brand need a dedicated contact.
02What we take over in affiliate and partner management
Programmes that perform.
- Building affiliate programmes & commission models
- Partner and publisher recruiting
- Working with affiliate networks
- Terms & negotiations
- Creatives, landing pages & email templates
- Tracking, reporting & payouts
Affiliate marketing works when both sides win: the company only pays for results, and the partner earns fairly on every sale, lead or sign-up. That takes clear terms, creatives that work in each market, and someone who is easy to reach.
Are you an affiliate or publisher yourself? You'll find everything about working with us on our homepage.
03Commission models in affiliate marketing
| Model | You pay for | Works well if … |
|---|---|---|
| CPA | An action, e.g. a sale or sign-up | you have clearly measurable conversions |
| CPL | A qualified lead | your sales team closes the leads itself |
| Revenue share | A share of the client's revenue | you have recurring revenue |
| Hybrid | A combination, e.g. CPA plus revenue share | you want to retain strong partners long-term |
04How it works
Three steps. One point of contact.
Intro call
30 minutes on video, free of charge.
Programme plan
Define model, terms, partners and creatives.
Launch & support
Recruit, activate and personally support partners.
05FAQ: Affiliate management
Short and honest answers.
Your question isn’t here? Write to us – a real person will answer.
Q.01What is affiliate marketing?
In affiliate marketing, partners – known as affiliates or publishers – promote a company's products and earn a commission for each sale, lead or sign-up. For companies, it's a performance-based sales channel.
Q.02What does an affiliate manager do?
An affiliate manager builds the partner programme, recruits and activates partners, negotiates terms, provides creatives and keeps an eye on tracking and payouts.
Q.03Affiliate network or in-house programme – which is better?
An affiliate network brings reach quickly and handles tracking and payouts. An in-house programme gives you more control and direct relationships with your partners. A combination of both often makes sense.
Q.04Which industries is affiliate marketing suited to?
Any business model with clearly measurable conversions – for example fintech, real estate, e-commerce, lifestyle & wellness and digital platforms.
Let's talk about your partners.
30 minutes on video, free and without obligation. Afterwards you get a proposal with a clear scope, a clear deadline and a clear price.