Performance & CRM marketing: win leads, keep customers
Our marketing has one clear goal: enough qualified leads for your sales team and customers who stay. To get there, we combine performance marketing – Google Ads, social ads and email – with CRM and lifecycle marketing: onboarding flows, newsletters and reactivation. Steered by metrics such as cost per lead, conversion rate and ROAS.
01When performance and CRM marketing make sense
When your pipeline needs more.
- a. The pipeline is too thin. Your sales team has capacity, but too few qualified leads.
- b. Leads come in but don't fit. Lots of enquiries, few deals – targeting and messaging need sharpening.
- c. Customers buy only once. Without onboarding and lifecycle marketing, revenue is left on the table.
- d. Nobody knows what works. Without clean tracking, budget can't be steered properly.
02What we take over in performance and CRM marketing
Marketing that works for sales.
- Lead generation & Google Ads
- Social media marketing & social ads
- Email & direct marketing
- CRM & lifecycle marketing, user journeys
- Ad & campaign creation
- Tracking & reporting by CPL, conversion rate and ROAS
We're not a classic agency that delivers campaigns and disappears. Our marketing is built around sales: we don't just look at clicks, but at how many leads become customers – and how long those customers stay.
It works best when marketing, sales leadership and account management work together. But you can also hire us for marketing as a standalone project.
03Performance marketing vs. CRM marketing
| Performance marketing | CRM marketing | |
|---|---|---|
| Goal | Win new customers | Retain and grow existing customers |
| Audience | People who don't know you yet | Leads and customers in your database |
| Channels | Google Ads, social ads, email campaigns | Onboarding flows, newsletters, reactivation |
| Metrics | Cost per lead, conversion rate, ROAS | Repeat purchase rate, retention, revenue per customer |
04How it works
Three steps. One point of contact.
Intro call
30 minutes on video, free of charge.
Plan & tracking
Define goals, channels and measurement.
Campaigns
Go live, test and keep optimising.
05FAQ: Performance & CRM marketing
Short and honest answers.
Your question isn’t here? Write to us – a real person will answer.
Q.01What's the difference between performance marketing and CRM marketing?
Performance marketing wins new customers through measurable campaigns, for example with Google Ads, social ads or email. CRM marketing looks after existing customers – with onboarding, newsletters and reactivation.
Q.02What is lead generation?
Lead generation means attracting prospects who leave their contact details – for example through an ad, a form or a landing page. Your sales team then follows up on these leads.
Q.03Which metrics matter in performance marketing?
Above all cost per lead (CPL), conversion rate and return on ad spend (ROAS). In CRM marketing, repeat purchase rate and retention are added.
Q.04Can I hire you for marketing only?
Yes, as a project with a clear scope. But marketing delivers the most when it works together with sales and account management.
Let's talk about your leads.
30 minutes on video, free and without obligation. Afterwards you get a proposal with a clear scope, a clear deadline and a clear price.